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Cheerwine Festival

Back for 2024!

May 18 at 12:00 pm - 10:00 pm


The Cheerwine festival is back!

It’s our yearly celebration of where we’re from and everyone who makes us a Uniquely Southern favorite. The family-friendly festival will feature live entertainment from local and national bands, Cheerwine-inspired food and drinks, arts and crafts, kid’s activities, and of course, all the Cheerwine you can drink!

Things to do at the Festival:

  • Immerse yourself in Cheerwine’s southern history at the Rowan Museum’s Cheerwine exhibit, featuring rare memorabilia on loan from Cheerwine and private collectors.
  • Savor mouthwatering Cheerwine-inspired food from 35+ vendors from across the Carolinas.
  • Sample delicious Cheerwine-infused craft beer from regional craft breweries.
  • Visit the Food Lion “Carolina Brands” attraction and experience unique regional flavors from favorites and more.
  • Play at the F&M Bank Kids Zone, including entertainment and activities for little ones.
  • Shop for arts and crafts, as well as fun and unique Cheerwine merchandise, from over 50 different vendor booths.
  • Check out our Hotwire Communications stage for FREE live music all day long!

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May 18 at 12:00 pm - 10:00 pm

Downtown Salisbury