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Cheerwine Festival

Back for 2024!

May 18 at 12:00 pm - 10:00 pm


The Cheerwine festival is back!

It’s our yearly celebration of where we’re from and everyone who makes us a Uniquely Southern favorite. The family-friendly festival will feature live entertainment from local and national bands, Cheerwine-inspired food and drinks, arts and crafts, kid’s activities, and of course, all the Cheerwine you can drink!

Get the Stay and Play Package!

The Cheerwine Festival is rain or shine. After discussions with the National Weather Service, Rowan County Weather and Rowan County Emergency Management, we are moving forward with the Cheerwine Festival on Saturday as planned. Please note, activities throughout the day may change due to the weather forecast. Please stay tuned to the Cheerwine Festival Facebook Event page and sign up for RoCo Alerts (Text the word CWFEST to 888777) for the latest updates.

Things to do at the Festival:

  • Immerse yourself in Cheerwine’s southern history at the Rowan Museum’s Cheerwine exhibit, featuring rare memorabilia on loan from Cheerwine and private collectors.
  • Savor mouthwatering Cheerwine-inspired food from 35+ vendors from across the Carolinas.
  • Sample delicious Cheerwine-infused craft beer from regional craft breweries.
  • Visit the Food Lion “Carolina Brands” attraction and experience unique regional flavors from favorites and more.
  • Play at the F&M Bank Kids Zone, including entertainment and activities for little ones.
  • Shop for arts and crafts, as well as fun and unique Cheerwine merchandise, from over 50 different vendor booths.
  • Check out our Hotwire Communications stage for FREE live music all day long from
    • The Phoebes Band: 2-4pm
    • Braden Hull: 4:30-6pm
    • TKG Experience: 6:30-8pm
    • The Nation’s #1 Earth, Wind & Fire Tribute Band, Let’s Groove Tonight: 8:30-10pm

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May 18 at 12:00 pm - 10:00 pm

Downtown Salisbury